Description
Three color 10″ x 13 3/4″ ad that is for their Colgate Dental Cream with Gardol. This ad starts off with a headline that tells us to “Fight Tooth Decay With Colgate. Stop Bad Breath All Day!”. Under this we can see a photograph of a family of four working hard on making a snowman and the snowman seems to be built but the little boy has taken the hat off of the snowman and applied it to the head of his father. The photo of the mother below this one is saying that “Every mother should give her family the benefits of Colgate with Gardol and its defense against tooth decay”. The ad then claims that “In two-year clinical tests, young adults who brushed with Colgate Dental Cream averaged 46% fewer new cavities than those who used a plain toothpaste. Of course, nothing completely stops decay, but you too may have fewer cavities if you start brushing regularly with Colgate Dental Cream. Because Colgate contains Gardol to form an invisible defense to help fight tooth decay. You can’t see it – you can’t feel it – but it’s there to help fight tooth decay. “.
Source: January 11, 1960 Life magazine.
