Description
Black and white 2 1/4″ x 10″ ad for their Ribbon Dental Cream. The ad has a series of pictures that tell a story about Colgate helping a relationship. The first three pictures are of two sailors talking about the horrible luck that one of them is having with a girl that he is interested in. The other sailor, after he finally gets close to the other sailor’s face, suggests that he try Colgate because it “removes up to 85% of the bacteria that cause bad breath”. The last picture is after he heeds his friend’s advice and the girl and the lovestruck sailor are getting ready to get hitched.
Source: July 1953 Cosmopolitan.
