Description
Black and white 10″ x 14″ ad that is filled with information that seems precise. The headline of the ad says “Now! Tests Published in Authoritative Dental Literature Show that Brushing Teeth Right After Eating with Colgate Dental Cream Stops Tooth Decay Best”. The next headline shouts “Better Than Any Other Way of Preventing Tooth Decay According to Published Reports.” The other big print says that “No Other Toothpaste or Powder AMMONIATED OR NOT Offers Proof of Such Results”. There is a picture of a mother applying Colgate toothpaste to her smiling daughter’s toothbrush and telling her “Always use Colgate’s to clean your breath while you clean your teeth – and help stop tooth decay”. I forgot, there is one other large print to mention, “Get More For Your Money! Big Economy Size 59 cents”.
Source: June 5, 1950 Life magazine.
