Description
Black and white 5″ x 13″ ad that is for Colgate Robbon Dental Cream. This ad is a series of five photos telling a story. In the first photo there is a couple dressed up and in a car on a date. The girl seems to not be really interested in the guy, turning away as he says to her “What makes you act so funny, honey?”. In the second picture, she says “I’m not so sure, Ted, I’d rather be shot than tel you this – but won’t you please see your dentist about bad breath, dear?” Ted, astounded, says “Jeepers, Jennie! I’m no big dame hunter – I’m the guy who’s going to be your June groom, remember?”. In the third picture, Ted is talking to his dentist who is saying that “To combat bad breath, I’d recommend Colgate Dental Cream! For scientific tests prove that in 7 out of 10 cases, Colgate’s instantly stops bad breath that originates in the mouth”. In the fourth picture, the dentist is adding that “Colgate’s active penetrarting foam gets into hidden crevices between teeth…helps clean out decaying food particles…stop stagnant saliva odors…remove the cause of much bad breath”. In the fifth and last photo, Ted and Jeanie are back in the car in a very intimate embrace with both of them smiling and the only one talking is the moon who is saying that “I guess I’ll slip behind this cloud for two is company, three’s a crowd”.
Source: April 7, 1947 Life magazine.
