Description
Black and white 5″ x 14″ ad for their Ribbon Dental Cream. This is another of their storyboard ads with a series of pictures that show Colgate bringing joy to another person with relationship problems. This ad starts with a young boy sitting on the lap of a department store Santa telling him everything he wants. To the horror of his sister who is standing nearby he ends by saying “And my Sister wants a Mister!”. The boy tells Santa that his sister really only likes Don but Don won’t come to their house anymore. Santa says that he knows Don and he knows the boy’s sister and if she will just see her dentist he will have Don at her house on Christmas. The dentist keeps pointing at her with his mirror, probably to have her keep her distance, and explains that Colgate will fight bad breath and why it works. Later, it doesn’t say whether it was on Christmas or not, Don and Sis were back together and the young boy was happy.
Source: December 16, 1946 Life magazine.
