Description
Black and white 5 1/2″ x 13 1/2″ ad that is for Colgate Ribbon Dental Cream. This ad tells a seven-picture story about a man who has been trying to befriend a little girls older sister and, one night, seems don’t seem to be going well. In the first picture, the little girl is standing there, holding onto his hat as she says, “Here’s your hat…what’s your hurry?”. In Picture #2, the man says to her, “Not so fast, Small-Fry. I just got here” to which she answers, “Makes no difference, Donnie. Sis is all fed up with dates that have bad breath!”. In Picture #3, the guy is there, sadly, as he says “Wow, that’s letting me have it, Kid” to which she replys, “An’ you know something, Donnie? The radio said people with bad breath had oughta see their dentist! So why don’t you?”. In Picture #4, we see Donnie is talking with his dentist who says “To combat bad breath, I recommend Colgate Dental Cream. For scientific tests prove that in 7 out of 10 cases, Colgate’s instantly stops bad breath that originates in the mouth”. In Picture #5, the dentist is saying that “Colgate’s active penetrating foam gets into hidden crevices between teeth – helps clean out decaying food particles – stop stagnant saliva odors – remove the cause of much bad breath”. In the next picture, #6, Donnie and Sis are all dressed up and are going out and saying goodnight to her little sister by saying “Bye now, Joanie! Don and I are off for some rhythm rocking” and Donnie adds “So give with the hat, Honeychile! This time I am in a hurry”. In the last picture, Donnie is claiming that “Colgate’s sure does a job of cleaning and polishing teeth, too”.
Source: December 17, 1945 Life magazine.
