Description
Black and white 5 1/4″ x 13 3/4″ ad for Colgate Ribbon Dental Cream. This ad starts off with a very somber moment as we see Mary on a very dark night sitting next to the lake as the headline says that the “Moonlight Means Nothing To Mary!”. The text starts off by saying “For Mary has bad breath…a condition she condemns in others, never suspects in herself. It is a tragic mistake, and a common one. Even you may be guilty of it” and there is a picture of her sitting and talking to her dentist. “Remember, dentists say…”Tests show that 9 out of 10 people have bad breath. That’s why dentists recommend Colgate Dental Cream. For Colgate’s active penetrating foam gets into the hidden crevices between your teeth…helps clean out decaying food particles and stop the stagnant saliva odors that cause much bad breath” and the picture show Mary, smiling, as she prepares to brush her teeth again. “Don’t you enjoy Colgate’s tangy flavor? Aren’t your teeth brighter, more attractive? And that penetrating foam – how clean and refreshed it makes your mouth feel! Colgate’s is the pleasant way to combat bad breath” as the last picture shows Mary smiling again as she is being kissed by a very handsome and well-dressed man.
Source: April 28, 1941 Life magazine.
