Description
Black and white 9 1/2″ x 13 1/2″ ad for the Coleman Lanterns. The headline says that “Since 1928, Roger Latham has used this Coleman Lantern more than 6000 hours” and the picture show a man, presumably Roger Latham, with his lantern in one hand carefully going through his assortment of fishing lures in the early morning light to choose what will bring him the fastest action. The text talks about the improvements that Coleman has built into their Lanterns in the previous 40 years and wants you to consider how much they will be bettered in the next 40 years. The ad has a picture of the current Model 220F195.
Source: May 31, 1968 Life magazine.
