Description
Full color 9 1/2″ x 12 1/2″ ad for their New, Specially Formulated Detergent that is designed to be used in cold water. There is a drawing of a woman looking downcast at her wrinkled dress and the headline asks “What woman wants wrinkles”. This is followed by a drawing of the same woman happily dancing with the same dress now as wrinkle-free as can be and the headline over this picture proclaims “That’s why your clothes should be washed in cold water.” The text explains that hot water can set wrinkles as well as stains but washing in cold water will help prevent these from happening and, in addition. it will save on your hot water bill.
Source: May 21, 1971 Life magazine.
