Description
Full color 9″ x 12″ ad for this brand of Laundry Detergent. There is a picture of a woman with a look of helplessness on her face as she leans on a pile of just-washed laundry. The headline has her saying that “Sheer desperation made me try Cold Power“ and the text has her claiming that the ads put out by the company had nothing to do with her choice, it was that she had nothing else to try. She admits to being “Absolutely astounded” by the results that she had from this product so she has sent a note of Thanks to the manufacturer.
Source: January 1968 Better Homes & Gardens.
