Description
Full color 9 3/4″ x 13 1/2″ ad for Coca-Cola Soft Drink. This is a very unique ad. We are looking in at a soda fountain, through a glass window that seems to be covered with snow and ice. Inside, just past the Red Cooler with the White Lettering on it, there sits a large head wearing a white hat with green stripes in it and is lettered Coca-Cola. This guy has totally white hair, very wide-opened eyes and a hypnotic smile on his face and he is wiggling his forefinger at us, telling us to Come In. The text says that we should “Come in. Thirst knows no season. Refreshment…real refreshment…awaits. 5 cents”. Very simple, very powerful, now can I get it out of my mind?
Source: 1949 Life magazine.