Description
Black and white 9 1/2″ x 13″ ad for their Shampoos. There is a picture tha shows World-Famous Hairdresser Gene Shacove using his hands to frame the face and hairdo of an attractive young lady as he struggles to squeeze his face into the picture too. The headline says “This world-famous hairdresser tells why…why you should use a special colorfast shampoo if you color or lighten your hair”. The text contains some quotes attributed to Gene that help explain why this product is the best to use if you have changed the color of your hair.
Source: May 14, 1964 & June 5, 1964 Life magazine.