Description
Full color 9 1/2″ x 13 1/2″ ad for their Born Blonde Lotion Toner. The ad has a very close-up picture of a lady with blonde hair. The picture zooms in so that all that can be seen is her left green eye and some of the blonde hair that cascades over her eye. The ad headline states that “Maybe the real you is a blonde” and says that maybe instead of trying different styles with your make-up or rather than tilt your chin to get that different look you should try something different, try being blonde. The ad claims that all you have to do is use Born Blonde Lightener to lift the dark color out of your hair then shampoo in the Born Blonde Toner to complete the transformation. The ad wonders if this is really all that has to be done and answers by saying “Of course. Isn’t this 1967?”
Source: March 3, April 14 & June 23, 1967 Life magazine.
