Description
1963 Citroen – Black and white 9 1/2″ x 13″ ad that discusses the amazing power you will find in this car, “if you ever need it”. There is a picture from the side of one of these cars with a picture above it of a crew rowing away in unison. The headline, referring to both pictures, says there is “Plenty of pull when you need it”. The text talks about the power, the front-wheel drive and the “relaxed new sense of control” it gives you, the all-weather driving and the economy from the gas mileage and extra-long tire wear.
Source: May 10, 1963 Life magazine.
