Description
Black and white 10″ x 13 1/2″ ad for their Chlorophyll Toothpaste. There is a picture of a lady in a one-piece bathing suit wearing a diving helmet with the air hose traveling upwards. The headline claims that “Smart girls don’t mask “morning mouth” – they get rid of it with Chlorodent“ and you realize that the reason for the diving helmet is because she didn’t use Chlorodent and needs to protect her dignity. The text claims that we wouldn’t really go to the extremes of using a diving helmet and talks about why this toothpaste works the way they claim it does.
Source: February 22, 1954 Life magazine.
