Description
Black and white 9 1/2″ x 13 1/2″ ad that relates how quickly you will realize that Chlorodent works. There are two pictures of a lady first thing in the morning. In the first picture, captioned “7:15 am ‘Morning Mouth'” we see a profile of this lady holding her mouth as though something had crawled into it and died while she slept. The second picture, captioned “7:17 am. That wonderful, clean, fresh Chlorodent feeling” has her facing the camera with a look of joy as she holds her toothbrush above her head. The text talks about the Chlorophyll formula and how it will freshen you mouth while the two cleaning ingredients will “foam” your mouth clean and “polish” your teeth. It doesn’t say anything about really preventing cavities though, just getting rid of that breath that caused some families to have two bathrooms.
Source: July 27, 1953 Life magazine.
