Description
Pickup – Full color 10″ x 13″ ad with the message under the picture that claims that it is true “A Chevy Pickup is built to be womanhandled”. The picture shows a red and white pickup with a woman driver parked in front of a fruit and vegetable stand. While the lady sits waiting a man is working behind her loading on boxes of, I think, oranges. There is another truck behind them that is being loaded with something else. The ad text says “Don’t get us wrong. Mankind’s favorite truck is as tough as ever. It’s got double-wall steel in all the vital areas. More power than any other popular pickup. And a rugged frame underneath”. But, getting back to the “womanhandled” aspect. They mention the smooth full coil spring ride, the soft-molded foam seats, power steering and air conditioning. Yes, it seems that this is the truck for you and your spouse.
Source: November 12, 1968 Look magazine.
