Description
Chevrolet Pickups – Full color 9 1/2″ x 13 1/2 ad that reminds you that there are a variety of things you can do with something as versatile as a Chevrolet Pickup. The top picture shows a Light-Colored Chevy Pickup being driven by a woman at the camera on a curvy road in a rough area of the country. The headline over this picture states that “Your first thought is that Chevy is a good-looking pickup”. The headline below this picture, and above four smaller pictures, says “Here are some second thoughts:”. The four pictures her are captioned Camper, Work Truck, Second Car and Hobby Hauler. The text immediately questions the term :Hobby Hauler” but answers itself “Sure. Chevy is great for rock hounding. Or for hauling most anything you collect.” The rest of the text talks about the sturdy construction and the amazing number of comfort features as well as the five engines to select from.
Source: February 7, 1969 Life magazine.
