Description
Impala – Full color 9 1/2″ x 13″ ad that emphasizes the fact that this car is Heavy. Quite a bit different from the thinking of today but there is a picture that shows a Gold 1967 Chevrolet Impala Sport Coupe from the front with an attractive lady leaning, in the dim light, against the driver’s side door. The headline assures you that the car in the picture is “3,897 lbs. of solid, secure ’67 Chevrolet“ and the first two sentences of the text say “Heavy. The way most people want an Impala, nearly two tons.” It mentions the six and one-half feet of width and the fact that it is over 17 and one-half feet long before it begins to mention some of the engineering features that make this car more than just able to blot out the sun.
Source: November 11, 1966 Life magazine.
