Description
Corvair – Full color 10″ x 13″ ad with a picture of the 1960 Corvair De Luxe 700. The ad says that “Here’s the compact car that threw the book away!” and then goes into detail on that subject. It claims that “The key to this small miracle is America’s first and only rear-mounted aluminum engine – a lightweight 6 that’s so revolutionary it can be packaged with the transmission and drive gears as a single unit. With power components tucked away in the rear, the Corvair‘s floor is practically flat. There’s plenty of room for everyone, front and rear, including the passengers in the middle. That means you get the kind of 6-passenger comfort you’ll find on no other American compact car”. The descriptions go on before ending by calling it “The happiest driving compact car”.
Source: February 8, 1960 Life magazine.
