Description
Chevrolet Bel Air Sport Coupe – Full color 10″ x 13″ ad with a picture of a Yellow Two-Door with green trim parked in front of a stately building with stone columns which is overrun with young people who are trying to avoid the rain. The ad headline teases us with the claims that “You’re only young twice!” and then explains that these times are “Once when you take your first battered old jalopy to your heart…and once again when you put your first brand-new Chevrolet on parade!”. The ad, which was designed for the attention of the young men of the time, talks about the spirited pick-up, the broad-shouldered brakes and the affordable price. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: September 17, 1954 Collier’s.
