Description
Chevrolet Bel-Air Sport Coupe – Full color 6 1/2″ x 10″ ad with a picture of the Yellow with Green tint 1954 Chevrolet Bel-Air Sport Coupe stopped at the curb on a rainy day trying to get the kids down from the building so many of them are waiting at. The headline claims that “You’re only young twice!” and the ad claims that it is “Once when you take your first battered old jalopy to your heart…and once again when you put your first brand-new Chevrolet on parade”. The next headline asks “What’s Chevrolet got that young people go for” and the answer is several things. “First of all: It’s smooth! Real cool! It looks as a car ought to look that’s loaded with youngsters who love the feel of a spirited pick-up and the power of broad-shouldered brakes. Chevrolet is the only low-priced car in the world with a Fisher Body. And what a pleasant surprise to discover that you can run the new Chevrolet with the kind of money that fits a young man’s budget. And, of course, everybody knows that Chevrolet’s original cost is less than any other line of the low-priced field. It’s the only low-priced car with a full length box-girder frame for extra safety. But if you’re interested in those new automatic power features a family car ought to have, you’ll find that Chevrolet offers them all – optional at extra cost if you want them”.
Source: September 1954 National Geographic.
