Description
Chevrolets – Three color 7 3/4″ x 10 3/4″ ad that calls your attention to some of the many features that make buying a Chevrolet the same as looking into the future. The ad has a picture of a Green Two-Door Chevrolet being driven by two ladies and the headline claims that “You’re Looking Into the Future When You Look Into a New Chevrolet“. There are four smaller pictures that expound upon the futuristic improvements that the 1954 Chevrolet is supplying to their buyers. It shows Safety Plate Glass in the windshield and all windows as well as Automatic Window and Seat Controls on several models. The Powerglide Automatic Transmission makes driving the car nothing more than placing the indicator into “Drive” and stepping on the gas. Occasionally you will have to steer and avoid objects that won’t move out of your way. It also has Power Steering which is claimed to do up to 80% of the steering in case you do choose to try and avoid objects in the road or on the sidewalk. The ad also talks about the colors and fabrics this car has been provided with including the Body by Fisher.
Source: July 1954 Good Housekeeping.
