Description
Chevrolet – Black and white 8″ x 11″ ad for The only complete car – priced so low. The ad has a picture of a lady being fitted in a very pretty dress over a picture of a Light-Colored 4-door Sedan parked and waiting for her. The ad headline assures the readers that “We won’t ask you to pinch dollars…But our new 1937 Chevrolet will save you money just the same – enough money to buy that new outfit”. The ad mentions some of the features that were stirring the attention of the public in the year 1937. It talks about the New All-Silent All-Steel Body, the Perfected Hydraulic Brakes, the Genuine Fisher No Draft Ventilation and the Improved Gliding Knee-Action Ride.
Source: April 1937 Good Housekeeping.
