Description
Black and white 9 3/4″ x 14″ ad that is for the 1940 Chevrolet Master 85 Business Coupe. There is a drawing of a Chevrolet being driven by a man with two smiling ladies in the front seat and the ad headline says that The Public Names Its Own Car Leader” above the car and below it, it claims that “Chevrolet’s First Again!”. It then claims that “Men and products may vie for leadership, but it is the public that confers it. And again in 1940, for the ninth time in the last ten years, people are buying more Chevrolets than any other make of car!”. The text of the ad says that “The public names its own car leader…and names Chevrolet again in 1940…for the ninth time in the last ten years. It stands to reason that people wouldn’t buy more Chevrolets than any other make of car year after year over such a long period if they didn’t know from actual experience that Chevrolet gives them more for their money than any other car they could buy. It stands to reason also that the car which has won this overwhelming endorsement is worthy of your own careful consideration, regardless of what automobile you may have purchased in the past. Buy a Chevrolet for ’40 and you’ll get ultra-luxurious Fisher Body beauty, ultra-smooth Knee-Action riding qualities, and ultra-safe braking with Chevrolet’s Perfected Hydraulic Brakes. Buy a Chevrolet for ’40 and you’ll discover that it out-accelerates, out-climbs and out-performs all other cars in the low-priced field. Buy a Chevrolet for ’40 and you’ll get so many advantages, at such a big saving in purchase price, gas, oil and upkeep, that you’ll find yourself asking, ‘Why pay more – why accept less?'”.
Source: May 20, 1940 Life magazine.
