Description
Chevrolet – Black and white 9 1/2″ x 13 1/2″ ad for the 1938 Chevrolet. This ad shows a very excited-looking couple standing by the front end of a 1938 Chevrolet that they have decided to buy and they seem to be talking to the salesman who is standing in front of them. He is saying, as he smiles at them, “Figure it out for yourselves, folks…”. The ad then says that “The only way to get all of Chevrolet’s modern features at Chevrolet’s low prices, and with Chevrolet’s remarkable all-round economy, is to purchase this car. That’s why You’ll be AHEAD with a Chevrolet“. Off to the side, the ad lists several features they found important in this vehicle: “85-H.P. Valve-In-Head Engine; Perfected Hydraulic Brakes; Genuine Knee-Action; All-Silent All-Steel Bodies; Fisher No Draft Ventilation; Tiptoe-Matic Clutch”. Quite a list of items on a car this old.
Source: March 14, 1938 Life magazine.
