Description
Full color 9 1/2″ x 13 1/2″ ad for Chef Boy-Ar-Dee Beefaroni. This is a very enticing ad having a BIG bowl of Chef Boy-Ar-Dee Beefaroni with a small can of the product next to it. The headline states that “it’s NEW! new taste! new treat! BEEFARONI…the delicious Italian-style dish created by Chef Boy-Ar-Dee“. The ad also claims that there is “Lots of rich, juicy browned beef! Lots of tender Italian macaroni! All in a tantalizing tomato sauce…slowly simmered with tangy cheese and perfectly seasoned with real Italian spices! Mmmmmm, what savory flavor…and what a joy to serve! Just heat Chef Boy-Ar-Dee Beefaroni…takes only minutes, costs about 13 cents a serving”.
Source: November 5 & November 19, 1956 Life magazine.
