Description
Full color 9 1/2″ x 13″ ad for their Laundry Soap with Blue-Magic Suds. There is a picture of a housewife who is folding something large and white which is so white now that it has been washed with Cheer that beams of light radiate away from it. The headline chants “Cheer is new…Cheer is Blue” and claims it has “The only suds with Blue-Magic Whitener!” and that it “,,,washes clothes so clean, so white you don’t Need Bluing or Bleach”. The text calls it the “First and only washday detergent of its kind!” and urges you to “Change to Cheer for dishes, dairy utensils, too!”. It also claims that this product is “Great for both automatic and conventional washers”.
Source: October 1954 The Progressive Farmer.
