Description
Full color 10″ x 13″ ad that mentions “Dependable Champion America’s Favorite Spark Plug”. The ad has a drawing of a man out fishing wearing wading pants with a net hooked onto his belt and with a very long fishing rod. As he is fishing, up in the sky is a giant Champion Spark Plug shooting a ray down from its igniter highlighting the hood of his beautiful new car. The ad says that “Your choice of Champion Spark Plugs for your car made easy and sure the fact that Champion has consistently been America’s favorite spark plug”. You are urged to “Follow the Experts – demand new dependable Champions for your car”.
Source: March 15, 1948 Life magazine.
