Description
Full color 9 1/2″ x 13 1/2″ ad for CBS-Columbia Television Receivers. This ad states that “CBS Engineers Develop America’s Most Advanced TV Set! Studio-Sharp Pictures Achieved at Last On CBS-Columbia TV Sets”. There is a picture next to these words that show the innards of a TV set with the caption saying “Featuring The Exclusive CBS Power-Tron Chassis, the greatest, newest ‘Power-Plant’ in all television. Super-powered for long distance and difficult reception areas, performance-proved in test after test. Provision for UHF”. The text in this ad says “New CBS-Columbia Television Receivers Now At Leading Dealers. It took CBS to do it! Only CBS could provide the electronics research, the engineering and broadcast experience needed to perfect and make television receivers worthy of the stamp”. Shown in this ad are the Futura, with a 21-inch picture, the Coronation, with a 21-inch picture, an AM-FM radio and a phonograph and the Ambassador with a 21-inch picture and a specialized cabinet.
Source: September 22, 1952 Life magazine.
