Description
Full color 9″ x 13″ ad for their Irradiated Homogenized Unsweetened Evaporated Milk. The ad has a picture of a little boy receiving his first haircut. He is sitting proudly in the barber’s chair pointing up as the barber trims away at the bramble. The headline calls this “His Second Big Moment” stating in the text that his first was being able to switch to Carnation in a cup. The text talks about Carnation being something that you can use forever and mentions their recipe book with different ways to use it, especially in the times of shortened rations that were called for during this time.
Source: October 30, 1944 Life magazine.
