Description
Full color 10″ x 13 1/2″ ad that says “Imagine! No need to add milk”. It then continues with the fact that the “newest Carnation Instant is just as rich in natural milk values as the Chocolate Drink your milkman brings”. There is a picture of a kitchen table that has a box of Carnation Instant Chocolate Drink sitting with three half filled glasses of good-looking chocolate drink. One of these is being refilled by a pitcher of pure clear water. The headline below the picture says that you “Just add water! Mixes instantly! Saves regular milk supply!”. The ad text says that this is the “only truly complete instant chocolate flavored drink”. They claim that it already contains all of the whole milk’s protein, calcium, B-vitamins…rich chocolate flavor…even extra vitamins and iron.
Source: July 9, 1956 Life magazine.
