Description
Full color 9 1/2″ x 13″ ad for their cans of Evaporated Milk. There is a picture of a smiling baby looking up in the direction of something above as the headline attributes his good humor to the fact that “His doctor recommended Carnation.” The text claims that “8 out of 10 mothers who feed their babies a Carnation formula say ‘My doctor recommended it’.” The text talks about it as being the “proven infant feeding milk” and that it costs less than formulas that you could buy already prepared.
Source: April 30, 1956 Life magazine.