Description
Three color 10″ x 13″ ad with the headline that “The Word is light. The Cigarette is Carlton“. The picture and the words are in black and white and there is a drawing of a man who has a Carlton between his lips as his right hand is nearly touching his cigarette. The text says that it is “Lower in “tar” and nicotine than you’d ever imagine. Higher in smoking pleasure than you’d ever expect. On the pack, in the smoke – Carlton says it all”. In the bottom left hand corner of the ad there is a red and white copy of the pack of Carlton.
Source: November 27, 1964 Life magazine.
