Description
Full color 10″ x 14″ ad for their Red Cap Ale. There is a picture of a male hand holding a bottle of this product, with the label facing the camera, and finishing pouring the contents into a tall glass while the red cap rests on the table next to the glass. The caption claims that “Carling’s comes to you in a clean, fresh, new bottle – never used before, never to be used again” and the headline suggests that you “Let the Red Cap remind you to try it”.
Source: May 17, 1948 Life magazine.