Description
Full color 10″ x 13″ ad that has the intention of adding “More flavor in your life…”. Pictured in the ad are a full bottle of Carline Black Label Beer, a filled glass of the same, the beginning of a salami sandwich and the loaf of salami that is making the sandwich. They refer to this beer as “the light and lively beer that goes so well with all the good things in life” and you are urged to “Pour a glass and see”. Yes, Carling Black Label Beer is truly a premium beer but, to get it, you are encouraged to call “Mabel, Black Label”.
Source: May 28, 1965 Life magazine.
