Description
Full color 9 1/2″ x 13″ ad for their Black Label Beer has a picture of the contents of a bottle of this beer being poured into a waiting glass. Sitting next to the glass and other bottles are popcorn, chips and big, salty pretzels. The ad headline simply says “People like it” and the text discusses how sales have grown since 1951.
Source: June 5, 1964 Life magazine.