Description
Full color 10″ x 13″ ad for their Black Label Beer. There is a table that is filled with a dish of spaghetti, a bowl of salad, a basket of assorted breads and a glass being filled with Carling Black Label from a bottle while another bottle stands chilled and waiting. The headline has the familiar “People like it” and the text claims that “Since 1951, Carling sales have increased more than 7 times, from less than 700,000 barrels to more than 5 1/3 million a year”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: May 8, 1964 Life magazine.
