Description
Black and white 9 1/2″ x 13 3/4″ ad for the Capital Stock Company Fire Insurance Company. This ad has a picture of a mother urging her young daughter as she is standing at the doorway holding her schoolbooks as the ad asks “Off to school…UNAFRAID”. The ad text explains that “Each morning your children and thirty-two million other children leave their homes for school. They must be kept safe from accident and from their most dreaded of all perils…fire. Much is being accomplished in making the schools of America safer than those our parents knew. Do you know how this is being done? By the concerted effort of school and civic authorities, to be sure, but it is with the co-operation of another important factor… If you obtain your fire insurance through an Agent from a capital stock fire insurance company…as do most property owners…you will be interested to know just how much these companies are doing to promote greater safety for schools. Capital stock fire insurance companies maintain a nation-wide organization called The National Board of Fire Underwriters. Its major purpose is to prevent fire, to save life and property”. The text continues onwards with more information.
Source: April 11, 1938 Life magazine.
