Description
Full color 10″ x 13 1/2″ ad that asks the question “Are you spending an extra dollar on these three words?” and the three words that it is wondering about are “Bottled In Canada”. This product is called Canadian Lord Calvert and there is a bottle of it shown in the lower right corner of this ad. The ad tells you, in response to the question at the top” “Not if you’re buying Canadian Lord Calvert. You won’t find the words “Bottled in Canada” on any of our bottles. We’re bringing our great Canadian whisky across the border in barrels and bottling it in the U.S.A. This way, we save enough in taxes and freight to shave about a dollar off the price of every fifth. (Good Canadian whisky will never be cheap. But at least we’ve found a way to make it reasonable.) Canadian Lord Calvert is smooth, of course But this one has a richness that’s even got the Canadians impressed. We can’t give the credit to just one distillery. We own five in Canada and all of them contributed to this rare blend. Try it. Just look for the important new Canadian. In the handsome square bottle. Without those three little words”.
Source: November 27, 1964 Life magazine.
