Description
Full color 10″ x 14″ ad for Canadian Lord Calvert Canadian Whisky. This ad shows a bottle of this fine product standing there next to a glass that has been partially filled with excellence. The ad text has a headline of “From The Bottom Up: An Immigrant’s Struggle for Fame and Fortune”. It continues by saying that “Four years ago, when we crossed the border, there was nowhere for us to go but up. We were just a little whisky with a lot of big ideas. (And a lot of big competitors who were here before us.) We did, however, have one advantage. We spoke the language. (After all, we’d been making fine Canadian whisky for Canadians for years. So we knew how to blend whiskies from our five different distilleries, to bring you the best the homeland could offer.) And look where it got us. Today a lot of whisky drinkers aren’t drinking our big competitors. They’re drinking imported Canadian Lord Calvert instead. Who knows? In another year, we could be an old American tradition”. The end of the ad has a saying, “Strive, and you will succeed, my boy”.
Source: May 24, 1968 Life magazine.
