Description
Full color 9 1/2″ x 12 1/2″ ad for their Blended Canadian Whisky. The ad has several pictures of an activity taking place in Austria. There are two teams of male players riding bikes with no brakes and playing a game using the rules of soccer. The ad headline claims that “The Austrians call it radball. I call it madball”.
Source: September 20, 1966 Life magazine & November 1, 1966 Look magazine.
