Description
Full color 9 3/4″ x 14″ ad that is for Canadian Club Blended Canadian Whisky. This ad has a three-picture story that is called “Blackout at Cerro De Pasco”. In picture #1 it says “No, that’s not an overexposed snapshot of a fried egg – but a photograph of a total eclipse, valued at $1,500” writes an astronomer. ‘And when I think how close we came to returning without it, it makes me call for a Canadian Club“. In picture # 2, it says “‘We had organized an expedition to Cerro de Pasco, Peru, taking a half-ton of equipment. We suffered getting it down there and up into the mountains but we finally did manage it. The weather seemed perfect – cloudless and clear. Success looked so certain that we celebrated by breaking out a bottle of Canadian Club“. In the third picture they say that “‘But next day – the day of the eclipse – was completely overcast. We were in despair, but we continued to make last-minute tests of the huge telescopic camera. The afternoon passed, then almost at sunset – for the priceless 100 seconds of the eclipse – the sky suddenly cleared. We worked feverishly, and two minutes later had eight precious photographs. Out came the Canadian Club – and never has anyone enjoyed its distinctive, satisfying flavor more than out little party of scientists on that mountain top that evening in Peru”. The advice is then offered to “Change Today, As Thousands Have. Taste for yourself why more Americans drink Canadian Club than any other imported Whisky”. It then asks “Why do twice as many Americans now drink Canadian Club as did a few years ago? Why have they changed to this rare, imported whisky? The answer is in Canadian Club’s utterly distinctive flavor – its all-around agreeable nature – that surprises and delights all tastes. Men themselves say Canadian Club is “light as Scotch”, “rich as rye”, “satisfying as bourbon.” Yet it has a delicious flavor all its own. In Scotland, as in U.S.A., Canadian Club is the leading imported whisky. It is a favorite in 87 lands. Discover why, for yourself. Just try this unusual whisky in your usual drink, and taste the pleasing difference. Start to enjoy Canadian Club today!”.
Source: May 20, 1940 Life magazine.
