Description
Full color 9 3/4″ x 13″ ad that has a bottle of Canada Dry Bourbon Kentucky Straight Bourbon Whiskey standing there and the headline says that “Maybe if it were a little less good we’d call it “Kentucky Sovereign”. Or something”. The ad says that “Fine-sounding names are a tradition in the world of Bourbon. But fine-sounding names don’t do anything for the taste of Bourbon. Canada Dry has done something for the taste of Bourbon. We made it smoother. Very gently, very precisely, we nurse the ingredients along through every step of the distilling process. (For example, the temperature is never allowed to vary so much as one degree while the Bourbon is cooking.) Maybe we broke with tradition when we called our Bourbon “Canada Dry.” But we think the traditional Bourbon-lover will forgive us when he finds our how much better our Bourbon tastes”.
Source: April 21, 1967 Life magazine.
