Description
Full color 9 1/2″ x 13″ ad that is for Campbell’s Minestrone Soup. This ad starts off by saying that “Good Things Begin To Happen…when…busy-night suppers are soup suppers” and it shows the Campbell’s Guy hopping over a wooden chair while saying “M’m! M’m! Good! Nourishing Good!”. Pictured is a big bowl of Campbell’s Minestrone Soup being sampled by a man as, in addition to the soup, he has a table full of toast, grapes, sandwich meat and cheese to choose from. The ad text wonders, “Somebody going someplace? Good things begin to happen when you plan a quick, easy supper around good, hot, hearty soup. Speed happens! Ready in 4 minutes for the early birds who take off to Scouts. You can open another can of soup for the head of the house who’s eating late. With a big, nourishing bowl of the main hot dish, even a hurry-up supper is a wonderful meal. You’ll know your family is going places well fed, well satisfied”. The ad goes on for another four thoughts but this is the beginning.
Source: June 27, 1960 Life magazine.
