Description
Full color 9 1/2″ x 13 1/2″ ad that alerts you to the existence of their Manhandlers. The headline asks “How do you handle a hungry man?” and answers by showing a young man still wearing a football jersey spooning soup from a mug labeled Campbell’s Vegetable Beef. We are told that there are four kinds of soup that are considered Manhandlers and the Vegetable Soup is one of them. As shown in the ad the others are Stockpot, Minestrone and Chile Beef.
Source: November 3, 1970 Look magazine.