Description
Full color 9 1/2″ x 13 1/2″ ad for the Quality of their TV Brand Dinners. We see a picture of an aluminum tray just out of the oven and a hand is holding up a spoonful of the Mashed Potatoes for our inspection. The headline calls our attention to “Why we made mashed potatoes 200 ways” and the text begins to remind us how Campbell’s is always experimenting to make the best product for you. The text describes the many decisions that had to be made; what kind of potatoes to use, should they use milk or cream, or both, how long to cook and whip and what kind of pepper to use. Six months after the tests began, 108 test batches later, they felt that success had been achieved. They have made many improvements since then as they strive to improve.
Source: March 22, 1963 Life magazine.
