Description
Full color 9 1/2″ x 13 1/2″ ad for Campbell’s Tomato Soup. There is a copy of an old ad for Campbell’s Soup and the headline says that “This ad appeared 40 years ago…” and, in the same picture, there is a can of current Campbell’s Tomato Soup right next to a very ripe and good-looking tomato. The headline just under this picture says “Have you checked the price of Campbell’s Tomato Soup lately?”. The ad explains that “Anyone that goes to the store or pays the bills knows what’s happened to prices over the years. That’s why we thought that you might be interested in this advertisement that ran for Campbell’s Tomato Soup on July 2, 1921. It shows that the price was 12 cents a can. If you have a grocery store advertisement handy – or if your memory is really good, we think you’ll be mildly amazed to find that this is just about the same price you pay today…same size can, of course. The same kind of price story – though in varying degree – can be told about the other Campbell’s Soups“. Buy this ad to find out what the rest of the story really was.
Source: April 6, 1962 Life magazine.
