Description
Full color 10″ x 13 1/2″ ad that is for Campbell’s Vegetable Beef Soup. This ad has a drawing of a plate set for lunch and this plate has a large bowl of Campbell’s Vegetable Beef Soup, some lettuce, tomatoes, onions and cheese and a dessert frozen fruit pie and the headline for this item says “New Idea: Soup-Plate Meal”. It then tells that “Here’s a whole meal on a plate – a Soup-Plate Meal! Good eating…easy fixing. SOUP, salad or sandwich, if you like, and dessert (A Swanson Frozen Fruit Pie, perhaps!). An all-around, hot and hearty soup is the center of attraction – Campbell’s Vegetable Beef Soup. It’s a main-course soup, perfectly balanced with the flavors and goodness of fine, lean beef, beef broth and vegetables. A family favorite! Nourishing, too. A “Soup-Plate Meal” is an any-time meal. You can vary it 21 ways with a different Campbell’s Soup for the main hot dish. Add whatever else goes best with the soup. Then take your Soup Plate…and enjoy yourself!“.
Source: December 3, 1956 Life magazine.
