Description
Full color 9 1/2″ x 13 1/2″ ad that tries to get you to using Campbell’s soup for your babies because you might as well get them used to it. The ad has a picture of a little girl in a high chair holding her soup spoon up to her mouth as she has a full-sized bowl sitting in front of her. The ad starts off with “Famous first words: “M-m-m, Good”. It then continues with “After strained baby foods, youngsters join the family in praise of Campbell’s Soups. When the Doctor says baby is ready for his first chewing foods, it’s time to start serving him Campbell’s Soups. As their first grown-up foods, babies take to Campbell’s Soups as eagerly as the rest of the family do. What is more, these soups are easy for Baby to digest and abundant with nutriment he needs. Carefully selected vegetables, choice meats, fine meat stocks, all painstakingly prepared and expertly combined…these make Campbell’s Soups just right, as right for Baby as they are for all the family. To start Baby off, why not buy a can or two of each of the soups listed below?”. The soups they suggest starting Baby off with are Asparagus, Beef, Chicken with Rice, Green Pea, Tomato, Vegetable, Vegetarian Vegetable and Vegetable Beef.
Source: January 16, 1950 Life magazine.
